What Pipes? Yahoo Pipes!

Wednesday, April 21st, 2010

Yahoo Pipes

Yahoo Pipes is a powerful composition tool to aggregate, manipulate, and mash-up content from around the Web from Yahoo! The name of the service pays tribute to Unix pipes, which can make it easy to chain simple utilities together on the command line.

Talk about total control over data. This overwhelming, futuristic application is intimidating at first – but once you get a grip – hold on for an amazing ride.

The application works by enabling users to “pipe” information from different sources and then set up rules for how that content should be modified.

A typical example may be CNN through Google Images, a pipe which takes CNN’s RSS feed and adds a photo from Google Images based on the keywords of each item.

Pipe Building

You make a Pipe by dragging pre-configured modules onto a canvas and wiring them together in the Pipes Editor.

Sharing a Pipe

Once you’ve built a Pipe, you’ll be able save it on Yahoo’s server and then call it like you would any other feed. Pipes offers output in RSS 2.0, RSS 1.0 (RDF), JSON and Atom formats for maximum flexibility. You can also choose to publish your Pipe and share it with the world, allowing other users to clone it, add their own improvements, or use it as a sub-component in their own creations.

I’ve recently set-up my own pipe, to merge my blogs into one seamless feed. I then tied that RSS feed, into my Facebook page.  This allows me to bypass Facebook’s single feed dilemma.

RSS Mash-up, Ka-pow!

Monday, February 8th, 2010

If you’re anything like me, a Geek, you probably have more than 1 RSS feed and multiple outlets that you would potentially LIKE to display them in. But most of these outlets (think: Facebook, Twitter, your Blog, etc…) pin you down to just 1 feed.

Allow me to introduce you to ChimpFeedr: enter a bunch of RSS feeds into ChimpFeedr, and they’ll mash ‘em up into one master RSS feed. Then, maybe you can use that master feed for your social outlets!

Very cool.

Google Analytics – A Business Necessity

Friday, December 11th, 2009

Google Analytics is a reliable enterprise-level web analytics application that get’s tied into your website, your blog, and even your e-commerce store. Google Analytics is intelligent, offers advanced reporting and data segmentation, and is easily customizable.

But it’s most important attribute is: it’s gratis.

Do not allow it’s free nature to nurture disbelief that free solutions are resigned exclusively in small organizations or somehow diminished in its capacity to provide enterprise-level value. In a recent survey by Forrester Consulting to evaluate the use of Web Analytics within US-based enterprise organizations, a staggering 71% used “free” tools in some capacity. These companies achieved revenues in excess of $500 million annually and employed more than 1,000 employees.

So why is Google Analytics a necessity of business, now more than ever?

As the Web rounds out its second decade of existence, the practice of measuring visitor activity within online properties has become commonplace. Web analytics programs that ascend beyond mere clicks and visits are ones that derive insight from their data. Leading organizations use Web analytics data to achieve greater relevance in automated actions such as dynamically targeted content, and justify budgets based on historic and predictive modeling. Companies that apply Web analytics in this manner obliterate guesswork marketing and develop online programs with the evidence of past performance, projected outcomes, and clear expectations of returns.

Professional Integration

If you’re currently “in the dark” with your website and interested in integrating Google Analytics, or perhaps you’re not satisfied with your current Web analytics tool, contact us so we can discuss your business needs.