RSS Mash-up, Ka-pow!

Monday, February 8th, 2010

If you’re anything like me, a Geek, you probably have more than 1 RSS feed and multiple outlets that you would potentially LIKE to display them in. But most of these outlets (think: Facebook, Twitter, your Blog, etc…) pin you down to just 1 feed.

Allow me to introduce you to ChimpFeedr: enter a bunch of RSS feeds into ChimpFeedr, and they’ll mash ‘em up into one master RSS feed. Then, maybe you can use that master feed for your social outlets!

Very cool.

Google Analytics – A Business Necessity

Friday, December 11th, 2009

Google Analytics is a reliable enterprise-level web analytics application that get’s tied into your website, your blog, and even your e-commerce store. Google Analytics is intelligent, offers advanced reporting and data segmentation, and is easily customizable.

But it’s most important attribute is: it’s gratis.

Do not allow it’s free nature to nurture disbelief that free solutions are resigned exclusively in small organizations or somehow diminished in its capacity to provide enterprise-level value. In a recent survey by Forrester Consulting to evaluate the use of Web Analytics within US-based enterprise organizations, a staggering 71% used “free” tools in some capacity. These companies achieved revenues in excess of $500 million annually and employed more than 1,000 employees.

So why is Google Analytics a necessity of business, now more than ever?

As the Web rounds out its second decade of existence, the practice of measuring visitor activity within online properties has become commonplace. Web analytics programs that ascend beyond mere clicks and visits are ones that derive insight from their data. Leading organizations use Web analytics data to achieve greater relevance in automated actions such as dynamically targeted content, and justify budgets based on historic and predictive modeling. Companies that apply Web analytics in this manner obliterate guesswork marketing and develop online programs with the evidence of past performance, projected outcomes, and clear expectations of returns.

Professional Integration

If you’re currently “in the dark” with your website and interested in integrating Google Analytics, or perhaps you’re not satisfied with your current Web analytics tool, contact us so we can discuss your business needs.

URL Extensions: .html vs .php

Tuesday, October 13th, 2009

I recently had a friendly discussion with an associate of mine regarding the SEO value of having .html or .php as an extension to your web files. The premise was that .html files were “friendlier” for search engines (SE’s).

It prompted me to do some internal thinking and naturally, some research online via the big G.

So let’s put this rumor to rest. There is no search engine advantage to having a page extended with .html vs. it being extended with .php. It’s that simple.

Search engines can’t possibly begin to give preference to one language over the other, considering that Hypertext markup language (HTML) is exactly that, a markup language and PHP is general-purpose scripting language that is especially suited for Web development and can be embedded into HTML. (more…)