Google’s Mobile-Friendly Algorithm Update, How it Affects Your Website

The big question you should be asking yourself is: “Is my website mobile friendly?” Google hopes that the answer from that question is an unequivocal yes. This is such a crucial topic right now, such that in the latest (read: next) Google’s Mobile-friendly Algorithm Update, mobile-ready websites will be seeing an increase (read: boost) in their search rankings. If you have not yet made plans for transition to a mobile friendly web design, now is the time to do so. Contact us right away to discuss making your website mobile ready.

About Google’s Upcoming Mobile-Friendly Algorithm Update

Google’s Mobile-Friendly Algorithm Update focuses on a more mobile friendly web design experience for Internet users. This is because mobile devices have permeated society and are the hottest trend at the moment for looking up information in a pinch, from anywhere.

More people today are accessing various websites using their tablets and smart phones than at any other time in history. In fact, these portable devices account for 60%+ of total online traffic. Think about how many times you check your phone. Heck, you may even be reading this article on a mobile device right now! Since mobile devices have become the normal, Google seeks to ensure that websites are efficient and quick, regardless of whether they are viewed from mobile devices or from a desktop PC.

Mobile users are highly fickle and will not tolerate an experience that isn’t primed for their mobile devices… and Google has taken notice. Users today want large text, simple call-to-action buttons, a fast way of finding the relevant information they seek – right now – and also the site to perfectly fit on their mobile device. No more tilting the phone horizontally, then pinching or shifting to ensure the area of focus fits properly, but a responsive website design that can identify which device they are on and adjust accordingly. Mobile devices have a large search impact, and it is necessary for mobile users to get the same convenience as those browsing from a computer.

Why Google’s Mobile-friendly Algorithm Update is Important

If you are looking to create revenue online, it is critical you take this particular update seriously as mobile search affects your ranking on Google. For instance, if you are in the travel or restaurant industry, a mobile ready website is crucial. When making decisions about which location is the best place to go for a holiday, or which restaurant offers the best deals, people usually pull out their phones to search for this information. Hence, the search impact of mobile devices is the driving force that has led to the necessity of the latest Google mobile update.

On a laptop or computer, you may have the best looking website. It can have innovative bells and whistles. However, this may not necessarily translate very well on mobile devices. Without a responsive, mobile-ready website design, most users will experienced reduced load times, complications navigating, frustration with having to zoom in on small content, shifting and panning to assimilate the information you desperately are trying to communicate… which all leads to a poor usability experience. After a poor experience, your potential clients will likely move to your competitor’s website. Worse, is that the new Google update can penalize your website by giving preference to your competitors who are deploying mobile friendly websites. This makes it hard to attain those critical business goals.

What are Current Mobile Friendly Web Design Options?

Now that we’ve covered the importance of Google’s Mobile-friendly Algorithm Update, it is now time to pivot your website towards mobile optimization. There are 2 main options to choose from. The first one is simply creating a completely separate mobile site, and the other alternative is to make use of your existing website design and making it a responsive website.

By building a new and separate mobile site, you are going to be responsible for managing 2 websites – desktop and mobile. This option may be expensive and sometimes cumbersome, naturally, as you are operating and up-keeping two websites.

The next, and in our opinion, most optimal option is having a single responsive website design. With a responsive website, your main design and layout undergo mobile optimization. This means whenever you make updates or changes; it is going to apply automatically to mobile and desktop. This mobile-ready web design approach is possible with the use of HTML, JavaScript, and CSS languages that combined are used to create a website which is virtually optimized for any mobile device, i.e. smart phone, tablet, and laptop.

Implementing a responsive design means that your site will automatically alter the dimensions of various elements in the layout, based on the current device and screen resolution the client is using. This means that no shrinking, pinching, and/or zooming are necessarily required to properly present your offerings and services.

How to Ensure Your Site Meets the New Google Standards

In order to ensure that the new Google Mobile Friendly Guidelines are adhered to, Google has released a free Web tool that you can test the mobile-friendly readiness of your website with. You just enter your web URL and click analyze. If you get positive results, Google will show you a green sign and a short analysis. However, if your website fails to meet critical mobile friendly guidelines, you will be notified immediately and given reasons why your site requires mobile optimization.

There is time left to get mobile-ready with a responsive website design. Web experts believe that significant penalties on search rankings might not happen immediately. Nevertheless, this is a critical issue that should be addressed immediately.


Contact Cuis Interactive to get your website mobile friendly ready today and improve your rankings on Google search result pages as well as offer a better experience for people visiting your site on mobile devices.